Question: An analyst has been asked to prepare an event to be used for bidding optimization in a linked Google Ads account. According to the recommended workflow, what action must be taken after identifying the important event but before creating the conversion for ads?
- The event's parameters must be marked as custom definitions.
- The event must be designated as a key event.
- The event data must be exported to BigQuery.
- The event must be analyzed in a custom exploration.
Explanation
A key event identifies a user action that is important for business measurement in Google Analytics. Only events marked this way can be selected when creating conversions for a linked Google Ads account. This step prepares the Analytics event so it can be shared for ads bidding and campaign optimization. Without the key event designation, the event remains available for reporting but is not ready for conversion creation in Google Ads.
Why the other options are incorrect
Custom exploration is incorrect because explorations are for analysis, not preparing events for ads bidding.
Custom definitions is incorrect because they make event parameters available in reports, not as bidding signals.
BigQuery export is incorrect because exporting raw data is not required to create ads conversions.
Source for verification
https://support.google.com/analytics/answer/13128484
https://support.google.com/analytics/answer/10762509
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