Question: An analyst wants to use the form_submission event for bidding optimization in a linked Google Ads account. According to the recommended workflow in Google Analytics, what's the required first step before this event can be used as a conversion for advertising?
- The event data must be analyzed in a custom exploration.
- The event property must be linked to Google Search Console.
- The event's parameters must be marked as custom dimensions
- The event must be designated as a key event.
Explanation
A key event marks an important user action in Google Analytics. Google Ads conversions created from Analytics are based on selected key events. This prepares the form_submission event to be shared with a linked Google Ads account for bidding and reporting. Without this designation, the event can still appear in Analytics reporting but is not ready for advertising conversion setup.
Why the other options are incorrect
Custom exploration is incorrect because explorations are for analysis, not conversion setup.
Custom dimensions is incorrect because they make parameter values available in reports, not for ads bidding.
Search Console link is incorrect because Search Console is used for organic search data, not Google Ads conversion creation.
Source for verification
https://support.google.com/analytics/answer/13128484
https://support.google.com/analytics/answer/10762509
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