Question: An omnichannel retailer reports eCommerce-only ROAS, but the CEO focuses on total company health. How should the practitioner redefine the bidder's instructions?
- How should the practitioner redefine the bidder's instructions?
- Assign a value to store visit conversions to maximize total sales.
- Add negative keywords for online-only shoppers.
- Decrease the daily budget to protect margins.
- Switch to manual CPC for better control.
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