Question: An SEM manager needs to present multiple tables, Sparkline Scorecards, and explanatory text summaries to a client in a single, customized screen view. Which tool should they use?
- Change history
- Dashboards
- Account picker
- Report Editor
Explanation
Dashboards are designed to combine performance metrics into a single customized screen view. In Search Ads 360, they can include scorecards, report cards, and note cards. Scorecards can show metrics in numeric, sparkline, or percent-change formats. Report cards support tables and charts, while notes add explanatory context for client-facing summaries.
Why the other options are incorrect
Account picker is used to move between accounts, not to build a customized reporting view.
Change history records account changes, but it does not combine scorecards, tables, and notes.
Report Editor creates tables and charts, but it is not the single-screen dashboard container for multiple card types.
Source for verification
https://support.google.com/sa360/answer/13681418
https://support.google.com/sa360/answer/13681968
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