Question: Annabelle needs to increase store purchases for her established national record store chain. What's Annabelle's Google Ads marketing objective?
- Build brand awareness
- Increase web traffic
- Drive sales
- Generate leads
Explanation
Selecting a purchase-focused campaign objective aligns campaign setup with completed transactions instead of visibility or inquiry actions. Google Ads defines this objective for driving purchases online, in app, by phone, or in store. Because the business goal is increasing store purchases, this objective matches the desired conversion outcome more directly than traffic or lead generation. It is the best fit when revenue from buying actions is the primary priority. Google Help+1
Why the other options are incorrect
Build brand awareness This focuses on visibility and recognition, not on purchase-driven conversions. Google Help
Increase web traffic This is designed to get more visits, which is broader than driving completed purchases. Google Help+1
Generate leads This is intended for contact actions such as sign-ups or inquiries rather than product purchases. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7450050?hl=en
https://support.google.com/google-ads/answer/10995481?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.