Question: As a tech company with a developer on staff, they are wondering about using the API. They are thinking about making something custom to work with it, but aren't sure if they should spend the effort to do that or not. When should you use Mailchimp’s API for a custom integration?
- When building a tailored experience that requires specific data sync
- When using standard integrations available in Mailchimp
- Only when mandated by law
- When you have no technical skills whatsoever
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