Author name: Pankaj Jangir

Question: An analyst wants to learn AMC query techniques while still generating reliable results for their team. Which approach should

Question: A brand wants to reach customers exposed to both Sponsored Ads and Amazon DSP campaigns. What AMC capability enables

Question: An athletic brand wants to prove whether their new Amazon DSP campaigns provide additional value beyond their existing Sponsored

Question: A financial services company runs campaigns across streaming TV, display, and audio but cannot determine which channel combinations drive

Question: You create a lookalike audience in AMC based on customers who are high-value purchasers and shop weekly. What will

Question: A home furnishings retailer has successfully connected their CRM data and D2C website conversions to Ads Data Manager. They

Question: When creating a lookalike audience, an advertiser must choose between a more similar model (smaller audience) or less similar

Question: If a company is already sharing first-party and third-party data with another agency to optimize their marketing strategy, why

Question: You need to design an AMC measurement approach for a brand that wants to: (1) determine if Amazon DSP

Question: What is the primary difference between AMC’s core capabilities and premium features? Core capabilities require SQL knowledge, while premium

Question: A seasonal outdoor gear brand wants to create an audience of customers who purchased winter equipment during the previous

Question: Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns