Question: You create a lookalike audience in AMC based on customers who are high-value purchasers and shop weekly. What will the resulting audience contain?
- Only customers who are exactly high-value purchasers and shop weekly
- Track individual product page views in real-time
- Customers with similar shopping patterns and purchase behaviors to your seed audience
Explanation
A lookalike audience in Amazon Marketing Cloud is generated from a seed audience that represents desired customer traits. The resulting audience includes users who resemble the seed group based on modeled shopping and purchase patterns. It is used to expand reach beyond the original high-value purchasers while keeping audience relevance tied to the seed. This makes it suitable for finding new potential customers with similar behavioral signals.
Why the other options are incorrect
Exact high-value purchasers is incorrect because lookalike modeling expands beyond the original seed audience.
Real-time product page views is incorrect because lookalike audience creation is not a real-time page-view tracking function.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Marketing Cloud Certification" page.