Author name: Pankaj Jangir

Question: Phuong wants to see details of which queries have been triggering the ads in a campaign that has been

Question: Tailspin Fences and Gates Inc. does not want its ad to display when a customer searches for ‘Bill Gates’.

Question: Paid search follows a Pay Per Click, or PPC, advertising model. Using this system, an advertiser only pays when

Question: How many sales an advertiser is getting per number of clicks is known as: Impression Click Conversion Rate Conversion

Question: Each sponsored search ad that a user sees is called a(n): Impression Click CTR Conversion The answer(s) to the

Question: What an advertiser defines as a sale – could be a sign up or a purchase is known as:

Question: The words or phrases a user types into a search box are often referred to as: Impression Question Search

Question: A bid is the maximum amount an advertiser is willing to pay for a click. True False The answer(s)

Question: Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns. What