Author name: Pankaj Jangir

Question: What does SERP stand for? Search engine references prioritized Search engine results page Search engine results prioritized Search engine

Question: Broad match keywords have the most potential for high impressions. True False The answer(s) to the question is highlighted

Question: How is a conversion rate defined? Number of clicks ÷ Number of impressions as a % Number of conversions

Question: Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which

Question: What does a Callout ad extension provide? Callout ad extensions provide an extra non-clickable snippet of text that highlights

Question: Gail’s Gifts is choosing an automated bidding strategy. They want to have confidence that their bids are driving as

Question: What are the words or phrases a user types into a search box referred to as? An impression A

Question: What are impressions? The number of times an ad has been displayed on the search engine results page. The

Question: Which of the following payment methods are allowed if using a post-pay threshold? Debit card Check Credit card PayPal

Question: When is a customer removed from the Dynamic Remarketing list? When a customer adds a product to a shopping

Question: You can use the Google Import feature to import an in-market audience to your campaign. True False The answer(s)

Question: What should you know before importing a file in Microsoft Advertising Editor? Excel or .csv file formats are acceptable.