Author name: Pankaj Jangir

Question: Which of the following metrics matter most when measuring the consideration stage? Revenue New Users Pages per session Impressions

Question: Lifetime value, average order value, and pages per session could all be used to set which type of conditions

Question: A condition that adds users to an audience when they complete a micro-conversion would be an example of… Demographic

Question: Metrics are shallow when… They are too zoomed out for meaningful insights. They are not relevant to the question

Question: Which of the following search queries is most likely from a user toward the top of the customer funnel?

Question: What are the three criteria of good data? Performance, relevance, availability Accurate, industrious, ample Accurate, relevant, meaningful Important, first-party,

Question: What is the purpose of a measurement plan? Select all that apply. Link to reporting dashboards that are important

Question: At which stage of the customer funnel does a user first click to the brand’s site? Awareness Advocacy Interest

Question: Which is an example of a second-party data data source? Semrush Google Search Console Looker Studio Paid Version Industry

Question: At which stage of the customer funnel does the relationship shift from building trust to growing a relationship? Loyalty