Question: Avery has been running a fitness coaching business for the past two years. They’d like to start advertising their site to get more customers. To do that they want to contact some website publishers. Who do you think Avery should contact? Select the 2 correct answers, then submit.
- An ad network
- A retailer of fitness equipment
- A healthcare provider
- Other fitness coaches in the same field
Explanation
An ad network is the right choice because Google says the Display Network helps advertisers reach people across millions of websites, apps, and Google-owned properties, which gives direct access to publisher inventory. Google Help+1 A retailer of fitness equipment is also a strong fit because Google Ads recommends choosing placements where customers spend time, especially on websites that match the audience and topic relevant to the business. Google Help+1 For a fitness coaching business, a complementary fitness retailer is more relevant than a general site because it is more likely to attract people already interested in health and exercise. Google Help+1 Together, these choices improve both reach and relevance, which are core principles of Display Network advertising. Google Help+1
Why the other options are incorrect
A healthcare provider This is less directly aligned with a fitness coaching audience, so it is a weaker placement choice than a relevant fitness-related publisher site. Google Help+1
Other fitness coaches in the same field These are direct competitors, so they are not the best publishers to approach for promoting the same type of service. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2404190
https://support.google.com/google-ads/answer/2470108
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