Question: Based on the data below, what is the return on ad spend (ROAS) for the campaign?
- $2.50
- $5
- $7.50
- $10
or
- $3
- $4
- $5
- $6
Explanation
ROAS is calculated by dividing campaign revenue by ad spend. HubSpot defines it as the revenue generated compared to every advertising dollar spent. Because the campaign data is missing here, the numeric result cannot be verified from the information shown. The provided answer key is also internally inconsistent because it marks more than one numeric value as correct, so the file cannot be trusted without the omitted revenue and spend figures. HubSpot+1
Why the other options are incorrect
A) This value cannot be validated without the missing revenue and ad spend inputs. HubSpot+1
C) This value cannot be validated without the missing revenue and ad spend inputs. HubSpot+1
D) This value cannot be validated without the missing revenue and ad spend inputs. HubSpot+1
E) This value cannot be validated without the missing revenue and ad spend inputs. HubSpot+1
F) This value cannot be validated without the missing revenue and ad spend inputs. HubSpot+1
G) This duplicates another numeric choice, so the option label itself does not resolve the missing calculation. HubSpot+1
Source for verification
https://www.hubspot.com/glossary/return-on-ad-spend
https://blog.hubspot.com/marketing/return-on-ad-spend
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Advertising" page.