Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?

Here is the answer of the question: Beatriz is setting up a Google Search campaign using a conversion-based Smart bidding strategy. To meet her value-based objectives, she’s decided to go with Target ROAS. What best practice can she follow to set her initial ROAS target?

• She should provide a Target ROAS that’s exactly 10x the highest keyword cost in the campaign.
• She should use an average of what she estimates all of her competitors are paying for conversions.
• She should check the campaign’s historical conversion value per cost metric in Google Ads and use that as a guide.
• She should provide the system with the conversion cost that she’s hoping to pay in her campaign.

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