Question: Bellamy wants to advertise his business online by using a Google Search campaign. He knows that he'll need to determine where he wants to advertise and how much he wants to spend. What's another key element that Bellamy will need to include to reach relevant users with his Search campaign?
- He'll have to decide what videos to use in his Search ad.
- He'll need to select keywords to serve ads on relevant user searches.
- He'll have to include his business hours.
- He'll need to select key competitors.
Explanation
In a Search campaign, keywords are used to match ads with the searches people enter on Google. Choosing relevant keywords is what helps the campaign reach users whose search intent aligns with the business offering. This is a core setup element because location and budget control delivery, but keywords control query relevance. Google Ads also provides keyword match types so search coverage can be broadened or narrowed based on how closely a query should relate to the selected terms. Google Help+2Google Help+2
Why the other options are incorrect
Videos Search campaigns do not require video assets to reach relevant users. Google Help
Business hours Business hours can support scheduling, but they do not determine which searches trigger ads. Google Help+1
Competitors Competitor selection is not a standard Search campaign setup control for matching ads to relevant queries. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1704371?hl=en
https://support.google.com/google-ads/answer/9510373?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.