Question: Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
- Delight
- Engage
- Attract
- Consideration
Explanation
The attract phase focuses on drawing the right people to a business through helpful, relevant content. Blogging creates educational content that answers audience questions. SEO helps that content become discoverable through search. Social publishing extends content reach and brings new visitors into the flywheel.
Why the other options are incorrect
Delight focuses on supporting and empowering existing customers after they buy.
Engage focuses on building relationships once people have shown interest.
Consideration is a stage of the buyer’s journey, not a HubSpot flywheel phase.
Source for verification
https://www.hubspot.com/flywheel
https://knowledge.hubspot.com/blog/create-and-publish-blog-posts
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