Both business objectives and marketing objectives are essential to every campaign. Classify each of the following examples of measurement as either business objectives or marketing objectives: (Drag and drop the types of objectives listed below to match them to the correct examples.)

Here is the answer of the question: Both business objectives and marketing objectives are essential to every campaign. Classify each of the following examples of measurement as either business objectives or marketing objectives: (Drag and drop the types of objectives listed below to match them to the correct examples.)

• Click-through rates – business objective
• Incremental profit growth – business objective
• Time engaged on content – marketing objective
• Adding new customers – marketing objective

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