Question: Can you remember what PPC stands for? Select the correct answer, then submit.
- Pay per customer
- Pay by click
- Pay per click
- Pay per cost
Explanation
PPC refers to an advertising payment model based on clicks, not on customers or a generic cost label. In Google Ads, cost-per-click (CPC) means an advertiser is charged when someone clicks an ad. Google also defines a click as the action taken when a user selects the ad. Because the charge is tied to that action, the correct option is the one built around a click. Google Help+1
Why the other options are incorrect
Pay per customer This describes payment based on a customer outcome, but Google’s CPC model charges for a click instead. Google Help+1
Pay by click This is not the official Google Ads term; the documented pricing model is cost-per-click (CPC). Google Help
Pay per cost This is not a defined advertising model, because cost is the amount charged, not the action being charged for. Google Help
Source for verification
https://support.google.com/google-ads/answer/116495
https://support.google.com/google-ads/answer/31799
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.