Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?

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  • Why is one Google Ads campaign performing better than another campaign?
  • Why is the majority of traffic to the site coming from mobile devices?
  • How much improvement can be made on this page?
  • Can the click-through rate be further improved for this ad?
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