Question: Display ads purchased with Amazon DSP can run on Amazon-owned inventory and open internet inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.
- False
- True
Explanation
Amazon DSP is a multichannel programmatic buying platform for reaching audiences across Amazon and third-party supply. It supports eligible ad formats across environments such as desktop, mobile, Connected TV (CTV), and audio. This allows advertisers to manage reach across different media touchpoints through one platform. The inventory mix can include Amazon-owned supply and open internet supply, depending on campaign setup and media type.
Why the other options are incorrect
False is incorrect because Amazon DSP supports multichannel buying across Amazon-owned and third-party supply.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/programmatic-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.