During an exploratory interview, your colleagues ask a participant the following: “What do you use our app for, and do you like the experience?” You could improve this question by:

  • Adding “and is there anything else you want to tell me?” to the end of your questions.
  • Instead of asking them if they liked the experience, make it a leading question by asking “What do you like about the experience?”
  • Saying the participants name before each question.
  • Only asking one question at a time.
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