Question: During an exploratory interview, your colleagues ask a participant the following: "What do you use our app for, and do you like the experience?" You could improve this question by:
- Adding "and is there anything else you want to tell me?" to the end of your questions.
- Instead of asking them if they liked the experience, make it a leading question by asking "What do you like about the experience?"
- Saying the participants name before each question.
- Only asking one question at a time.
Explanation
This improvement supports better customer research because it avoids combining two separate prompts into one response. Asking one question at a time helps the participant give a clearer and more complete answer. It also prevents the interviewer from accidentally influencing which part of the question receives attention. Cleaner interview questions produce more reliable insights for improving the customer experience.
Why the other options are incorrect
Anything else is incorrect because adding a broad follow-up does not fix the problem of asking multiple questions at once.
Leading question is incorrect because it pushes the participant toward a positive response instead of gathering unbiased feedback.
Participant name is incorrect because repeating a name does not improve the clarity or neutrality of the question.
Source for verification
https://knowledge.hubspot.com/customer-feedback/create-a-custom-survey
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