Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

Question: Emmeline recently posted two new blogs on the Sunny Bakes website. Their analytics tool revealed that this is how the blogs performed: Why the French breakfast is better: 200 views with users spending an average of 30 seconds on the page A local sunrise hike – with breakfast: 1000 views with users spending an average of 90 seconds on the page Select each box and choose the correct option, then submit.

• What does this data tell Emmeline about the content her audience prefers?
• Her audience prefers posts about French culture
• Her audience likes any posts which include breakfast
• Her audience prefers content about local hiking

Explanation

The article about the local hike performed better on both views and average engagement time, which are strong indicators of audience interest. Higher views show that more people chose that content, and longer engagement time shows they stayed with it for longer. When one page leads on both reach and engagement, it is the stronger signal of topic preference. This points to greater interest in locally relevant outdoor content than in the alternative topic. Google Help+1

Why the other options are incorrect

French culture The much lower views and shorter average engagement time indicate weaker interest in that topic. Google Help+1

Any posts which include breakfast Breakfast appears in both articles, so the shared theme does not explain the large difference in performance; the stronger signal comes from the topic that earned more views and longer engagement. Google Help+1

Source for verification

https://support.google.com/analytics/answer/12926732

https://support.google.com/analytics/answer/11109416

or

1. What does this data tell Emmeline about the content her audience prefers? - Her audience prefers content about local hiking
2. Based on the data, which topic should Emmeline try posting about next? - Other local activities that the Sunny Bakes Breakfast Box would complement
3. What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online? - If blog readers were more likely to purchase a Breakfast Box

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.