Question: Emmeline wants to sell Sunny Bakes Breakfast Boxes through her website. She has decided to choose blog posts and social media posts as her digital channels, but she isn’t sure how to track if her strategy is working. Which conversion metrics should Emmeline focus on? Select the 3 correct answers, then submit.
- The number of people who visit the directions page to a Sunny Bakes location.
- The number of visitors that come to their website from social media.
- The number of transactions made on the site which include a Breakfast Box.
- The number of page views the blog receives.
Explanation
The strongest measurement set follows the path from discovery to sale. Traffic acquisition report shows where website visitors come from, so it helps confirm whether social posts are bringing people to the site. A content signal such as blog page views is also useful because it shows whether the blog channel is attracting attention and supporting interest in the offer. Ecommerce purchases report and the Purchases metric show how well items are performing and how many completed purchases happen on the site, which makes them the clearest sales outcome measure. Together, these measures show whether social activity drives visits, blog content holds attention, and the website produces Breakfast Box sales. Google Help+1
Why the other options are incorrect
Directions page visits This reflects interest in visiting a physical location, not the main online sales outcome for Breakfast Boxes. Google Help+1
Source for verification
https://support.google.com/analytics/answer/12923437
https://support.google.com/analytics/answer/13428834
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