Question: Eric has been selling fruit and vegetables online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him? Select the 3 correct answers, then submit.
- Which website visitors turn into paying customers
- Where website visitors are located
- What content visitors interact with
- Whether customers enjoy the fruit and vegetables they buy
Explanation
Google Analytics can report purchase-based metrics such as Transactions, Ecommerce purchases, and Total purchasers, so it can show which visits are leading to paying customers. It also provides Geography dimensions such as city, country, and region, which reveals where visitors are located. The Pages and screens report shows the pages users visited, along with measures such as views and engagement, so it shows what content they interact with. These are the types of insights analytics provides when tracking how well keyword-driven traffic is performing. Google Help+2Google Help+2
Why the other options are incorrect
D Enjoyment after purchase is a satisfaction issue that usually needs reviews, surveys, or feedback, not standard web analytics reports. Google Help+1
Source for verification
https://support.google.com/analytics/table/13948007
https://support.google.com/analytics/answer/12926732
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