Question: Evaluate this SLA: Marketing will generate 50 leads each month.
- This SLA's requirements focus on the wrong activities.
- This SLA's requirements aren’t specific enough.
- This SLA is missing a requirement.
- No change needed.
Explanation
A sales and marketing SLA must define responsibilities for both teams. Stating only that marketing will generate leads omits sales’ obligation to engage with those leads. Without specifying sales actions, the SLA cannot ensure accountability or pipeline progression. Reciprocal responsibilities are essential for an SLA to be actionable and enforceable.
Why the other options are incorrect
A) Lead generation is an appropriate activity for marketing; the issue is incompleteness.
B) The requirement is specific in number, so specificity is not the problem.
D) The SLA is incomplete and therefore cannot function effectively.
Source for verification
HubSpot Sales and Marketing SLA Guide
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