Question: Fill in the blank: ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
- CMS
- CMC
- CRM
- CMR
Explanation
CRM is HubSpot’s system for storing and managing information about business relationships and processes. HubSpot describes the CRM as the foundation of the account, which is why it is the core place for contact data, record history, and associated information. This makes it the correct software category for storing information about the people a business is building trust with. The other terms are not HubSpot system names for the central customer database. HubSpot Knowledge Base+1
Why the other options are incorrect
CMS A CMS manages website content, not the core relationship database HubSpot defines as the CRM. HubSpot Knowledge Base+1
CMC This is not an official HubSpot system term for the central database. HubSpot Knowledge Base
CMR This is not an official HubSpot system term for the central database. HubSpot Knowledge Base
Source for verification
https://knowledge.hubspot.com/get-started/manage-your-crm-database
https://knowledge.hubspot.com/get-started/hubspot-glossary
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