Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.

2 thoughts on “Fill in the blank: A keyword set to _____ match type will display your ad if the search term includes that keyword, or a very close variation.”

1. I guess, that “broad match” is right.

   The broad match type will serve your ad to the widest number of variations of your keyword and is the default setting in Google Ads.

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   • Hello,

     You could be right, but that’s the right answer we got while doing the exam.

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