Question: Fill in the blank: A negative persona is a person who_______.
- isn't a good fit for your business.
- speaks negatively about your business.
- is the exact opposite of your buyer persona.
- you have not gotten the chance to talk to.
Explanation
A negative persona identifies people who are unlikely to benefit from the business or become successful customers. It helps marketing and sales avoid spending resources on poor-fit contacts. This supports better segmentation because effort can be focused on audiences with stronger alignment. In inbound marketing, excluding poor-fit audiences helps improve relevance, efficiency, and customer experience.
Why the other options are incorrect
Negative speaker describes sentiment about a business, not fit as a target audience.
Opposite persona is too simplistic because poor fit is based on specific mismatch patterns, not a direct opposite profile.
Uncontacted person describes lack of research access, not whether someone is a good fit.
Source for verification
https://knowledge.hubspot.com/settings/create-and-edit-personas
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