Question: Fill in the Blank: End each email with a ______.
- Question
- Offer
- Joke
- Deadline
Explanation
HubSpot’s connect phase uses outreach messages to start a relevant conversation, not to deliver a complete pitch. Ending an email with a question gives the buyer a clear and simple way to respond. This supports buyer-focused communication because the next step is tied to their context. A question also keeps the message conversational and aligned with a helpful inbound sales strategy.
Why the other options are incorrect
Offer can make the message feel promotional before the buyer has engaged.
Joke distracts from relevance and does not create a clear next step.
Deadline creates pressure that is not aligned with helpful outreach.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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