Question: Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______
- Overpacing
- Underpacing
- On pace
Explanation
When total projected spend across all line items is below the order budget, the order is not forecasted to fully deliver. This indicates that current line item settings may be limiting available impressions or bid opportunities. Amazon DSP pacing guidance uses delivery forecasts to identify whether budget can be spent within the flight. The appropriate response is to expand delivery capacity or improve competitiveness rather than leave the setup unchanged.
Why the other options are incorrect
Overpacing is incorrect because the forecast is below the available budget, not spending too quickly.
On pace is incorrect because projected delivery does not match the planned budget.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/dsp/guidance-and-quick-actions
https://advertising.amazon.in/help/G6S54DNTXNRYQGQS
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