Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

Question: Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

• 94%
• 74%
• 77%
• 85%

Explanation

This statistic reinforces HubSpot’s Personalize principle. Irrelevant promotions create friction because they ignore a person’s context, needs, and stage in the relationship. The inbound methodology prioritizes helpful, relevant interactions over generic messaging. Strong personalization supports trust by making communication feel useful instead of disruptive.

Why the other options are incorrect

74% is not the HubSpot statistic tied to discontinued communication from irrelevant promotions.

77% is not the HubSpot statistic tied to discontinued communication from irrelevant promotions.

85% is not the HubSpot statistic tied to discontinued communication from irrelevant promotions.

Source for verification

https://academy.hubspot.com/lessons/inbound-principles

https://academy.hubspot.com/lessons/inbound-fundamentals

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