Question: Fill in the blanks: You want to build a custom report to determine which channels help you generate the most marketing qualified leads. If you were building a bar chart, ____ should go on your x-axis, and ___ should go on your y-axis.
- Count of Contacts; Original Source
- Original Source; Count of Contacts
- Create Date; Lifecycle Stage
- Create Date; Count of Contacts
Explanation
In a bar chart analyzing marketing qualified leads, Original Source should be on the x-axis to categorize leads by the channel that generated them. Count of Contacts goes on the y-axis to measure the volume of leads per source. In HubSpot, this setup provides a clear comparison of which channels contribute most to lead generation. It ensures data is aggregated and visualized effectively for decision-making on marketing performance.
Why the other options are incorrect
Option A reverses axes, making it harder to interpret sources.
Option C uses dates and lifecycle stages, which do not measure lead generation by channel.
Option D plots count by create date, showing volume over time rather than by source.
Source for verification
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