Question: For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
- 500
- 20
- 100
- 10
Explanation
For App campaigns using target CPI, Google Ads recommends a daily budget that is at least 50 times the target bid. A $2 target CPI multiplied by 50 gives a recommended minimum daily budget of $100. This budget-to-bid ratio helps the campaign collect enough conversion data without running out of budget too quickly. Sufficient data volume supports machine learning as it optimizes for app installs.
Why the other options are incorrect
500 This is higher than the recommended minimum for a $2 target CPI.
20 This is only 10 times the target CPI and is below the recommended minimum.
10 This is only 5 times the target CPI and is too low for the recommended setup.
Source for verification
https://support.google.com/google-ads/answer/6167156?hl=en
https://support.google.com/google-ads/answer/7100895?hl=en
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