Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Here is the answer of the question: Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

• Create a library of assets he might use during the ad creation process.
• Gather feedback from people already using his app regularly.
• Conduct thorough research on apps belonging to similar businesses.
• Define a goal he wants to achieve with an App campaign.

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