Question: Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
- Comparing the app against other industry apps.
- A behind-the-scenes look at how the app was made.
- Showing the app and its functionality.
- Portraying people using the app.
Explanation
Video assets for App campaigns should clearly show the app experience and demonstrate how the app works. This helps users understand the core value before installing or engaging. Google Ads can use video assets across eligible inventory, so the message should be direct and app-focused. Showing functionality gives automation stronger creative material to match with relevant users and placements.
Why the other options are incorrect
People using the app Lifestyle footage can support the message, but the app experience should remain the main focus.
Industry comparison Competitive comparisons are not the core best practice for App campaign video assets.
Behind-the-scenes Production background does not show users the app’s value or functionality.
Source for verification
https://support.google.com/google-ads/answer/6167160?hl=en
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.