Question: Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?
- Provide a very welcoming experience for him
- Display contact information
- Display a video window of products in use
- Display their most popular products on the home page
Explanation
A strong user experience begins as soon as a visitor lands on the site. The first visit should make the site feel clear, useful, and easy to continue using. For conversion optimization, the landing experience must reduce friction and help the user move toward the next action. A positive first impression supports trust before deeper browsing or purchase decisions happen.
Why the other options are incorrect
Contact information may support trust, but it is not enough to define the full first-visit experience.
Popular products may help discovery, but it does not guarantee a strong first impression.
Product video can add engagement, but it may also add distraction or slow performance.
Source for verification
https://support.google.com/google-ads/answer/6167122
https://support.google.com/google-ads/answer/6238826
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