Question: From the information provided in the case study, what is Georgie from Brim & Stitch doing wrong? Select the correct answer, then submit.
- Not using paid advertising
- Posting too much sales-focused content
Explanation
The issue is that the content is too promotional and does not follow Google’s people-first content approach, which is built to benefit users rather than push messages at them. Google for Developers+1
Google says content should have a clear primary purpose and be useful to the intended audience, so constant sales messaging weakens its effectiveness. Google for Developers+1
When posts focus mainly on selling, they offer less original value and give people fewer reasons to engage with the brand over time. Google for Developers+1
A better approach is to balance promotional posts with genuinely helpful content that informs, interests, or inspires the audience. Google for Developers+1
Why the other options are incorrect
Not using paid advertising Paid ads are optional, and Google’s guidance here focuses on creating useful, audience-focused content rather than requiring advertising to make content effective. Google for Developers+1
Source for verification
https://developers.google.com/search/docs/fundamentals/creating-helpful-content
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.