Question: Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?
- "Learn more about our sunscreen"
- "Hurry! Limited supply!"
- "Number 1 sunscreen in the USA"
Explanation
Amazon Ads policies require ad copy to be clear, accurate, and not misleading. A neutral CTA can direct customers to more information without creating pressure or implying unsupported performance. Urgency-based language can violate policy when it pressures customers into immediate action. Superlative product claims require claims and substantiations that are current, clear, and verifiable.
Why the other options are incorrect
Option B uses urgency language that may pressure customers into taking action.
Option C makes a ranking claim that requires valid substantiation.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
https://advertising.amazon.com/library/guides/sponsored-brands-display-ads-moderation
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