Question: Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- Remove audiences that are not performing well and focus on in-market audiences
- Invest more budget into audiences that are underperforming to see if campaign performance improves
- Remove supply sources that are underperforming
or
- Invest more budget into audiences that are underperforming to see if campaign performance improves
- Create a new line item including the best performing audiences and activating automate budget allocation
- Remove supply sources that are underperforming
Explanation
Audience-level optimization in Amazon DSP should follow observed performance signals. Stronger in-market audiences indicate higher relevance for a consideration-focused campaign. Creating a separate line item for the strongest audience set gives clearer control over delivery and performance analysis. Budget optimization can then help shift spend toward the line items most likely to support the campaign goal.
Why the other options are incorrect
Option B directs more spend to weaker audiences without a performance signal supporting that shift.
Option C addresses supply performance, but the issue identified is audience performance.
Option D duplicates a weaker-audience funding strategy instead of optimizing toward stronger audiences.
Option F duplicates supply-source optimization, which does not address the audience-level finding.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.