Question: Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?
- Increase base bid
- Lower base bid
- Lower maximum bid
Explanation
With Prioritize target KPI, full pacing while missing the goal indicates delivery is available but efficiency is below the Target KPI. Reducing the bid starting point can help Amazon DSP avoid overpaying for impressions that are unlikely to meet the performance goal. This shifts optimization toward more efficient inventory instead of simply preserving delivery volume. The strategy is appropriate because the campaign is already pacing at 100%, so the issue is performance quality rather than spend capacity.
Why the other options are incorrect
Increase base bid is incorrect because higher bid pressure can increase delivery cost and move performance further from the KPI.
Lower maximum bid is incorrect because the main optimization lever for this scenario is the bid starting point, not only the bid ceiling.
Source for verification
https://advertising.amazon.in/help/G6S54DNTXNRYQGQS
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