Question: How can live stream sales be made more engaging and interactive?
- Offer live polls and Q&A sessions
- Showcase products in real-time
- Offer exclusive deals and discounts
- Cross-sell and upsell products
Explanation
Live polls and Q&A sessions make live shopping interactive because viewers can participate while products are being presented. This supports customer engagement by turning the livestream into a two-way experience instead of a one-way product showcase. Real-time interaction can help answer objections, clarify product details, and keep viewers involved longer. In Amazon DSP, stronger engagement signals can support better audience understanding and full-funnel planning.
Why the other options are incorrect
Showcase products is incorrect because product demonstration is useful, but it does not create the same direct viewer participation.
Exclusive deals is incorrect because discounts can encourage purchase, but they do not make the session interactive by themselves.
Cross-sell and upsell is incorrect because product recommendations can increase order value, but they are not primarily engagement tools.
Source for verification
https://advertising.amazon.com/library/guides/social-commerce
https://advertising.amazon.com/library/guides/customer-engagement
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