Question: How can Smart Bidding support a client’s goal to optimize profit rather than revenue?
- Smart Bidding helps eCommerce clients deliver the right creative, at the right time, to the right person.
- Smart Bidding helps clients attribute more observed conversions to their digital campaigns.
- Smart Bidding helps clients use business data instead of the transaction value to optimize for better returns.
- Smart Bidding can be used for Display, Video, YouTube, and Gmail, to allow for optimization across channels.
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