Question: How does the juice company integrate its digital and physical channels? Select the correct answer, then submit.
- By offering discounts only through email.
- By allowing customers to order online and pick up in-store.
- By providing a print-only rewards system.
Explanation
Google describes pickup today as a way to let customers purchase products online and collect them in store. Google also describes pickup later as a direct online-to-offline experience and an omnichannel use of physical stores. That means the digital channel handles discovery and ordering, while the physical channel handles fulfilment. This is the clearest example of integrated digital and in-store activity. Google Help+1
Why the other options are incorrect
By offering discounts only through email This is a digital communication tactic, but it does not connect online activity with in-store fulfilment or store operations.
By providing a print-only rewards system This is an offline-only approach, so it does not combine digital and physical channels in one customer journey.
Source for verification
https://support.google.com/merchants/answer/14634281
https://support.google.com/merchants/answer/14633301
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.