- Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
- Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
- Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
- Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
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