Question: How much of the buyer’s journey is digital?
- 20%
- 52%
- 90%
- 67%
Explanation
This figure reflects that most buyer research, comparison, and decision activity now happens through digital touchpoints before direct sales contact. In Amazon Ads terminology, this connects to the customer journey, where customers move through awareness, consideration, and purchase across multiple online interactions. Digital behavior can include search, reviews, social content, product pages, video, and advertising touchpoints. Understanding this shift helps advertisers plan media strategy around where customers actually discover and evaluate brands.
Why the other options are incorrect
20% is incorrect because it understates how much of modern buying behavior happens through digital channels.
52% is incorrect because it does not reflect the commonly cited majority share of digital buyer journey activity.
90% is incorrect because it overstates the digital share and leaves too little room for offline or direct interactions.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
https://advertising.amazon.com/library/guides/media-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.