How would you define incrementality?

Here is the answer of the question: How would you define incrementality?

• It’s a way to test variations of ad creative against each other
• It’s near real-time attribution to fuel short-term business and bidding decisions
• It’s a top-level modeling to understand what drives sales including media and all possible external factors
• It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

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