Question: If a marketer wants to save time and improve their optimization score, what's a recommended way for them to do so?
- They can select "Apply all’ in their negative keyword targeting.
- They can opt in to apply their assets at the campaign level.
- They can select "View all" for recommendations in a given category.
- They can opt in to apply recommendations automatically as they get surfaced.
Explanation
Opting into automatically applied recommendations is the fastest way to save time because Google Ads can apply selected recommendation types as they become relevant. This directly supports optimization score because Google Ads calculates the score in part from available recommendations and changes it when recommendations are applied or dismissed. The feature still preserves control, since only chosen recommendation categories are eligible for auto-apply. That makes it the most efficient workflow for improving account setup without manually reviewing every surfaced recommendation one by one. Google Help+1
Why the other options are incorrect
Apply all This is a one-time action for a specific area, not an ongoing time-saving setting that automatically handles new recommendations as they appear. Google Help
Assets at the campaign level This is an asset-association choice, not the Google Ads feature tied to automatic recommendation handling or improving optimization score efficiently. Google Help+1
View all This only expands the visible recommendation list in a category and does not automate implementation. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9061546?hl=en
https://support.google.com/google-ads/answer/10279006?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.