Question: If a sales team is inconsistent in its quota attainment, which phase of the frictionless selling framework will be most helpful to them?
- Enable
- Align
- Transform
Explanation
Transform focuses on building a culture of learning that improves performance over time. Inconsistent quota attainment usually indicates uneven skills, habits, coaching, or execution across the sales team. Regular coaching and reliable performance data help managers identify patterns and guide targeted improvement. This phase helps salespeople develop consistent behaviors that support more predictable results.
Why the other options are incorrect
Enable focuses on removing internal friction so salespeople can spend more time selling, not primarily on long-term performance consistency.
Align focuses on matching the sales process to the target buyer, not primarily on improving uneven rep execution.
Source for verification
https://academy.hubspot.com/lessons/transform-your-sales-team
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.