Question: If an ad isn't performing as well as expected, what's a recommended way to help improve its clickthrough rate?
- Optimizing the website for mobile devices
- Adding negative keywords for enhanced targeting
- Making sure traffic gets sent to the correct landing page
- Experimenting with different calls to action
Explanation
A stronger clickthrough rate often comes from improving the ad message itself, especially the call to action. Google Ads recommends using specific calls to action because generic language tends to reduce engagement. Testing different calls to action helps identify which wording makes the ad more compelling to users. Google Ads also lists experimenting with different calls to action as a best practice for improving clickthrough rate. Google Help+1
Why the other options are incorrect
Optimizing the website for mobile devices This can improve landing page experience, but it does not directly improve ad engagement the way stronger ad copy and a clearer call to action do. Google Help+1
Adding negative keywords for enhanced targeting This can refine traffic quality, but the recommended action for improving clickthrough rate here is to test more compelling calls to action in the ad text. Google Help+1
Making sure traffic gets sent to the correct landing page Landing page relevance matters after the click, but the main lever for raising clickthrough rate in this case is stronger ad messaging. Google Help+1
Source for verification
Google Ads Help: Best practices for creating effective Search ads Google Help
Google Ads Help: 5 ways to use Quality Score to improve your performance Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.