Question: If Richard's business goal is to drive more traffic, which recommended ad solution can help them?
- Sponsored TV
- Brand Follow
- Posts
Explanation
Brand Follow helps brands keep shoppers connected after they engage with brand content or a Store. Followers may see brand updates, helping support repeat engagement and additional traffic opportunities over time. This solution is useful when the objective is to build an ongoing audience rather than only create one-time product visibility. It supports brand relationship growth within Amazon shopping experiences.
Why the other options are incorrect
Sponsored TV is incorrect because it is mainly used for reach and awareness through streaming TV placements.
Posts is incorrect because it supports organic brand discovery and engagement, but it is not the selected traffic-driving solution for this objective.
Source for verification
https://advertising.amazon.com/resources/whats-new/brand-follow
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.